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9.25 am

Simon Haldrup, EVP, Head of MobileLife, Danske Bank
In 2014, he was the leading figure in establishing the innovation hub MobileLife, set up to challenge status quo in banking.

Centre of excellence

MobileLife was established in order to
1) think, design, build, deliver and grow innovative digital services,
2) explore a new way of working, 3) be the “centre of excellence” for the rest of the bank in order to transfer knowledge, inspire & optimize traditional products / processes and
3) strengthen the bank’s image in regards to innovation and digitalization.

Three years into the journey of MobileLife, Simon has grown the team from 1 to 150 members, and together they have managed to bring four new products to market that re-engineer standard operating models & offerings, as well as they have been an inspiration both internally and externally. Internally MobileLife has played a key role for the bank in establishing more innovative and agile ways of working, and externally in terms of strengthening the image of Danske Bank when it comes to being on the forefront of digital transformation. In addition, during the past three years, Simon has also been invited to speak at numerous events and conferences to share the story and learnings of how to challenge and disrupt a 150-year-old organization from within, creating the first steps of the bank of tomorrow.