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Join one of the world's foremost creatives, Executive Creative Director at Google, Steve Vranakis, as he unveils how he stays at the top of his game. No matter your background or profession, you hold creative potential - and creativity holds the potential to solve some of the world's biggest problems. Learn how to tap into your creative potential as Steve shares his story.

Let's solve the world's problems

Working on refugee relief. Developing interactive textiles. Bridging the online gender divide in rural India. Teaching kids how to code. Is there anything Steve Vranakis hasn’t done and can’t do?

No, is the short answer. But not because Steve has skills the rest of us don’t – he inherently believes we are all creative and that it is within our reach to realise these skills. And these skills hold the potential to solve some of the world’s biggest problems.

Currently the Executive Creative Director at Google, Steve has previously worked at some of the top creative agencies in the world, including VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver. He’s about to become the President at D&AD and is a regular jury member for the world’s most respected creative award shows.

Steve has spoken at the IPA, IAB, Contagious, THINK, Shoot Magazine’s interactive TV Conference, Marketing Week 360º, AdTech, Yahoo! and Campaign’s Digital Arts conference alongside Bob Geldof and John Hegarty. He’s had his work featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage, written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, and Cre@te Magazine (to name a few). And clients include YouTube, Chrome, McDonalds, Dyson, Jordans, Coca Cola, London 2012 Olympics, Taco Bell, AT&T, Levis, Microsoft, BMW, Canon, Orange, Land Rover, Mini, PlayStation, IBM, Apple iPhone and amazon.com.

At Creativity World Forum, Prof. Dr. Gesche Joost from Design Research at the Berlin University of the Arts, speaks to Steve about his journey across the creative spectrum; which key lessons has his life and career taught him to enable him to spearhead some of the world’s most innovative campaigns and projects?