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Join Executive Creative Director at Google, Steve Vranakis, as he unveils how he channels creativity and uses it for good. No matter your background or profession, you hold creative potential - and creativity holds the potential to solve some of the world's biggest problems. Learn how to tap into your creative potential as Steve shares his story.

Let's solve the world's problems

Working on refugee relief. Developing interactive textiles. Bridging the online gender divide in rural India. Teaching kids how to code. Steve Vranakis has worked on all of the above.

Steve believes that technology combined with creativity can be used as a force for good and allow for people to come up with ideas that change the world. He also thinks that creative people are more powerful than they think they are and can help tackle some of the world’s biggest problems through their creativity; he calls this ‘creative activism’.

Steve’s worked in digital, design and advertising agencies all over the world since 1993 and now heads up Google’s Creative Lab in London. He’s about to become the next President of D&AD and is a regular jury member for the world’s most respected creative award shows.

His work has been recognised by the D&AD, Cannes Lions, ADC, One Show’s, Campaign Big Awards, Webbys, Lovies, BTA’s, The FWA, Clio’s, Revolution, New Media Age, London International Advertising
and the Andy Awards.

His work has been featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week, Adage, and he’s written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted television interviews with the BBC, CNN and CNBC Europe. Clients include YouTube, Chrome, McDonalds, Dyson, Jordans, Coca Cola, London 2012 Olympics, Taco Bell, AT&T, Levis, Microsoft, BMW, Canon, Orange, Land Rover, Mini, PlayStation, IBM, Apple iPhone and amazon.com.

At Creativity World Forum, Prof. Dr. Gesche Joost from Design Research at the Berlin University of the Arts, speaks to Steve about his journey across the creative spectrum; which key lessons has his life and career taught him and how can we all – regardless of background or education – help solve the world’s problems.