Absurdity gets us closer to feeling far future
Trained in classical ballet and interior design, Lucy’s approach is to influence culture by exploring scientific breakthroughs relating to health and the human body, while providing a feminine point of view on emerging technology.
Inventor of Swallowable Parfum, Lucy is recognised as an early identifier of emerging technologies that drive product innovation. Lucy led Philips Electronics far–future research lab, developing stretchable electronics, an electronic tattoo and a range of emotional sensing dresses. She has consulted with companies such as Procter & Gamble, Unilever, Intel and Aesop on the cultural impacts that emerging technologies will have on future lifestyles.
McRae encourages scientific conversation around the slipperiness of where science and technology meet the body, throwing into question “What makes us Human”? She has spoken and taught masterclasses on the impact technology has on human nature at TED, WIRED Health, Royal Albert Hall, London’s College of Physicians, Tribeca, Cannes Lion and most recently at MIT’s Being Material conference in 2017.
McRae’s award-winning science fiction artworks have been developed in collaboration with leading institutes including NASA, MIT and Ars Electronica. Her work has been exhibited at the London Science Museum, Centre Pompidou and the Venice Biennale.